In Trigger 2 we read an article about Kodak and Fujifilm, and how Fujifilm succeeded in the digital age but Kodak didn't. After the brainstorming, we defined the problem which is: How to succeed in fast changing markets? We categorised the concepts in internal and external factors affecting the company success and defined our learning objectives: Internal: What factors influence in company’s successful strategy? External: How to foresee changes in markets? 1. What factors influence in company’s success? International business success is determined by the degree to which a firm achieves three skills: efficiency, flexibility and learning. Requisite dimensions of the successful international firm are: visionary leadership, strong organisational culture, superior organisational processes, appropriate organisational structure and strategies that optimise international operations. (Cavusgil, Knight, Riesenberg, Rammal & Rose 2015, 335-3...