The sixth trigger is about starting a company in Finland. What are the necessary steps to take and consider before opening a business? How to finance the business? Before starting the business, it is useful to consider the following: • CUSTOMER BENEFIT: What the customer gets, where the customer uses the product or service, why the customer purchases it? • IMAGE: Why the customer buys from this enterprise, what kinds of mental pictures are associated with the enterprise or its products? • PRODUCTS: What is produced or supplied, how does it differ from the competitor’s products, what is the price, what kind of packaging is used and how is the product delivered, is advice required via the internet, for example? • CUSTOMERS/CUSTOMER GROUPS: Who are the customers, where are they and how many are there, how are they reached, how much are they prepared to pay, how will they pay? • MODE OF OPERATION: Will products be created in-house or will their production be subc