Study blog by Kaisa Leinonen

The sixth trigger is about starting a company in Finland. What are the necessary steps to take and consider before opening a business? How to finance the business? Before starting the business, it is useful to consider the following: • CUSTOMER BENEFIT: What the customer gets, where the customer uses the product or service, why the customer purchases it? • IMAGE: Why the customer buys from this enterprise, what kinds of mental pictures are associated with the enterprise or its products? • PRODUCTS: What is produced or supplied, how does it differ from the competitor’s products, what is the price, what kind of packaging is used and how is the product delivered, is advice required via the internet, for example? • CUSTOMERS/CUSTOMER GROUPS: Who are the customers, where are they and how many are there, how are they reached, how much are they prepared to pay, how will they pay? • MODE OF OPERATION:  Will products be created in-house or will their production be ...

The fifth trigger is about the worldwide problem of increasing oil demand and Bloomberg’s forecast according to which the oil demand will be decreasing in a near future. Will oil demand be increasing or decreasing in a future? Currently, the world depends heavily on coal, oil, and natural gas to meet its energy needs. However, the utilization of these energy sources has a drastic impact on our environment, which is well documented. Furthermore, these sources of energy are non-renewable, that is, they will not last forever. As their supplies dwindle, they will become too expensive, difficult to retrieve, and will also have a damaging impact on the environment. Eco-friendly sources of energy, also known as Green energy or renewable energy sources, have acquired tremendous attention and acceptance in the past few years as governments, organizations and people all over the world are embracing their environmental responsibilities. (William 2017.) Peak oil — the point in ti...